Digital Marketing

Reviewed by Anjaneyulu | Updated on Sep 30, 2020

Introduction

Digital marketing is the promotion of electronic/internet-based products and brands. It also includes text messaging, instant messaging, videos, games, podcasts, electronic billboards, platforms for digital TV and radio, etc. Digital marketing uses multiple platforms and technologies that allow a company to evaluate strategies and content; it also tries to understand what works and what does not, in real-time.

There's nothing new about digital marketing. As electronic devices occupied our lives, digital marketing came into the limelight. It is believed that digital marketing is all about selling content and establishing the brand's presence in social media. While these do exist as digital marketing forms, it is not all-inclusive. Both online and offline digital marketing exist.

Types

The following are the types of digital marketing.

  • Search Engine Optimization (SEO)
  • Search engine marketing and pay-per-click advertising
  • Social media marketing
  • Content marketing
  • Affiliate marketing
  • Influencer marketing
  • Email marketing
  • Viral marketing
  • Mobile phone advertising

Marketing vs. Digital Marketing

Marketing is actually about creating knowledge, curiosity, and desire for a product or service. Digital marketing refers to the use of computer technology to carry out marketing. Further, digital marketing competes over other platforms with the ability to target many more people for a lesser cost. With digital marketing, the cost per impression is much less than other older methods.

Role of a Digital Marketing Manager

A digital marketing manager has to design, execute, and manage marketing campaigns supporting business and its goods and/or services. He or she plays a vital role in growing brand awareness within the digital space, as well as driving website traffic and attracting leads/customers.

A digital marketing professional also recognizes and tests new digital technology and uses web analytics software to monitor website traffic. Such an analysis automates marketing campaigns, email marketing, social media, advertisement, and search. This person will be responsible for driving relevant consumers to boost brand recognition and trust; ultimately driving the purchase intent.

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