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Amazon is one of the highly rated online internet market where one can sell and buy products. It is the biggest online retailer in the United States of America. The company has committed an investment of more than 2 billion US Dollar in building and developing its Indian counterpart – Amazon India. Amazon India was launched in the year 2013 and presently sells millions of goods over its platform. In this article, we will discuss the process to become an Amazon India Partner and how to sell products through Amazon.

Selling on Amazon India

Amazon offers a marvellous internet-based business platform for all businesses to rapidly establish a pan-India reach. The platform offers a wide range of product categories ranging from digital accessories to lifestyle goods.

Selling products on Amazon has numerous advantages when compared to starting a new e-commerce website for your own business. The building, developing, and maintenance of the online marketplace, payment processing, logistics handling, marketing, etc., are fully taken care by Amazon on behalf of their sellers. On the other side, developing an e-commerce website causes many challenging aspects in terms of logistics handling, marketing, payment processing etc.

Becoming a Seller on Amazon India

In order to become a seller on Amazon, visit the Amazon Seller Sign up page and click on the ‘Register Now’ button to begin the process of seller registration. During this seller registration process, you need to provide basic details like the name of your business entity, official address, and the phone number.

Business Entity Name

For registering yourself as an Amazon seller partner it is highly recommended that you register as an LLP (Limited Liability Partnership), or OPC (One Person Company), or Private Limited Company, as these entities provide limited liability protection and are easy to start. While selling products through online e-commerce portals like Amazon, the business promoter could theoretically face litigation or liability from vendors/customers and therefore it is very important to have limited liability protection. If you’re selling your products via a registered business entity (Limited Liability Partnership or Private limited Company) then you must enter the entity name, else enter the proprietor’s name.

Address and Phone Number

You must give the entity’s registered office address or place of business in the respective column. You have to provide a phone number that can be a mobile number as Voice Call or SMS verification would be needed for registration.

GST Registration Information

For sellers selling certain products which are not covered under GST, the GST registration is not required. For all others selling any product for which Goods and Service Tax is applicable must furnish GSTN number to start selling their products through Amazon India.

Bank Account Information

The potential seller is required to furnish the following information pertaining his the bank account of the business to Amazon in order to complete the seller registration process with Amazon India:

  •    Bank Account Holder’s Name
  •    Bank Account Number
  •    Bank IFSC Code
  •    Account Type

After furnishing the above information to Amazon and a compulsory Amazon Partner Quiz is completed, you can begin selling on Amazon India. Complete information relating to listing of products and management of listings is available through Amazon India Seller dashboard.

How it works

Selling products on Amazon is easy and simple. First, you need to list the products which you wish to sell on Amazon marketplace. When a customer makes a purchase, you will get a notification for the same requiring you to ship the product. You can either initiate the delivery of the selected product to the customer and confirm shipment, or let Amazon fulfil the order for you through their logistics arm. Thereafter, Amazon will credit the funds to your bank account after deducting its fees.

GST for E-commerce Sellers

As you have seen above, GST compliance is an important part of the Amazon Seller registration process. ClearTax GST has partnered with Amazon India to help vendors on this platform become GST-ready in an easy manner. Our software integrates seamlessly with the seller dashboard and importing invoices and filing returns is thus simplified. Here’s a step-by-step guide for Amazon sellers on how to import your data and file returns on ClearTax GST.

ClearTax has many tailor-made plans that can help e-com dealers with GST registration, GST return filing, and other compliance needs. By choosing one of our plans for your business, you can easily meet your GST needs in a timely and budget-friendly manner and boost your online sales without any worry.

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