A business name shouldn’t be similar to another existing name. Few things that do not make a name unique in comparison to an existing name: Making a plural version Changing the letter Expert'se, hiding or adding a space between two words or adding punctuation marks Changing word to number or number to word Intentionally mis-spelling the words Translating Hindi words to English or vice versa Offensive or abusive words

An approved name is valid for a period of (i) 20 days from the date of approval (in case name is being reserved for a new company) or (ii) 60 days from the date of approval (in case of change of name of an existing company)