Indigo Paints Ltd

Indigo Paints Limited was originally incorporated as private limited company with the name Indigo Paints Private Limited' at Pune, Maharashtra on March 28, 2000. Subsequently, the Company was converted into a public limited company and consequently the name of the Company was changed to Indigo Paints Limited' on August 20, 2020. The Company is the fastest growing amongst the top five paint companies in India. The Company is the fifth largest company in the Indian decorative paint industry in terms of its revenue from operations for Fiscal 2020. The Company has achieved this position in a highly competitive Indian decorative paint industry on the back of its multi-pronged approach. This includes introducing differentiated products to create a distinct market in the paint industry, building brand equity for its primary consumer brand of 'Indigo', creating an extensive distribution network across 27 states and seven union territories as of September 30, 2020, and installing tinting machines across its network of dealers. To create demand for its differentiated products, the company initially tapped into Tier 3, Tier 4 Cities, and Rural Areas, where brand penetration is easier and dealers have greater ability to influence customer purchase decisions. The Company subsequently leveraged this network to engage with dealers in Tier 1 and Tier 2 Cities and Metros as well.