|₹215.8 / ₹74.2|
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Lovable Lingerie Ltd is one of India's leading women's innerwear manufacturers. The company's products include brassieres, panties, slips/ camisoles, homewear, shapewear, foundation garments and sleepwear products. 'Lovable' and 'Daisy Dee' are their flagship brands. Their brand 'Lovable' is amongst the top three most preferred brand in women's innerwear in India. The company is headquartered in Mumbai, Maharashtra and has three manufacturing facilities of which two facilities are situated at Kanakapura road in Bengaluru and one is situated in Roorkee, Uttarakhand. The company has undertaken the concessionaire retailing model to market their products and increase the retail sales of the company. In this model, the company procures dedicated retail space in leading high-traffic retail outlets like large format stores (LFS)/ department stores. In this dedicated space, the company's brand 'Lovable' makes the arrangement for stocking, displays and visual merchandising in the form of its 'shop-in-shop' modules and its display fixtures.