|₹96.4 / ₹45.1|
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Prime Focus Limited is one of the largest end-to-end post production services companies in the world; it was incorporated on 24th June 1997 as a consolidated entity of Video Works (EQR) and Video Workshop (Post Production - NLE). The Company provides cutting edge creative and technical services in the three major entertainment markets of Mumbai, Hyderabad and Chennai in India and through its subsidiaries in the UK. The services of the company include Camera Rentals, Advertising Post Production, Feature Film Post Production, Visual Effects, Animation and Broadcast Packaging. The year of inception itself, the company had entered into the higher value advertising business by getting India's first higher-end finishing system. By the year 1999, PFL had carved a niche for itself in this highly demand and creatively challenging domain. Prime started its telecine operations in the year 2000 and also started offering look design services to the advertising and feature films industry. The Company's status was converted from private limited to public limited in the same year of 2000. During the year 2001, the company was the first in India to start high end film scanning and recording services and started offering digital post production services for the big screen.