Introduction
Credo is a Latin word that is described by the Oxford English Dictionary as a declaration of beliefs or goals that direct the actions of someone. In the corporate world, a credo resembles a mission statement of an organization, its values, ideals, or intent.
The website of a company will include a prominently displayed statement of purpose along with the priorities and objectives of the organization. An organization should use its credo to direct its acts in the best possible way.
Importance of Credo
Companies must use a credo as guidance for many reasons from helping them identify their corporate culture and express their beliefs to clarifying their purpose for being.
Many businesses are focused on putting their customers first when developing a credo, which lets consumers know they are vital to the business regardless of sales and profits; particularly in the hospitality and restaurant industries, for which customer service is crucial.
A credo is a necessary foundation for every marketing strategy. Creating a credo may also direct the conduct of employees and influence collective decisions in the organization by giving workers an explicit declaration of the importance of the business.
How to Create a Credo
There are different schools of thought on how to go about creating the perfect mission statement, but there are few clear do's and don'ts to consider.
- Do keep it short and concise in just a few sentences.
- Do not write an essay because this is not the purpose of branding
- View it as an investment and do think for a long term
- Do not make it too limiting
- Take your employees thoughts into consideration and find out what your employees think of the mission statement
- If the mission statement no longer represents the company, proceed for a rewrite
