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    Guerilla Marketing

    What is Guerilla Marketing?

    It is an advertising technique that companies use to surprise or use unconventional ways to promote a product or service. It relies heavily on personal interaction and focuses on smaller groups of promoters rather than widespread campaigns. Most times it relies on its in-your-face promotions to be spread through viral marketing or word-of-mouth marketing to reach a broader audience for free. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.

    What is the objective of guerilla marketing?

    The techniques used in guerilla marketing is to establish direct contact with the customer, arouse an emotional reaction in them and then get them to remember the product and the brand name. The idea is to create a ‘buzz’ about the product and evoke feelings of surprise, wonder, or shock.

    Features of guerilla marketing

    Guerrilla marketing is relatively inexpensive, and focuses more on reach rather than frequency. It can be an effective strategy for smaller businesses as they can achieve more with imagination than just money. This type of marketing works on the subconscious mind.

    Types of guerilla marketing

    There are various types of guerilla marketing. Some of them are as follows – Ambient marketing Ambush marketing Stealth marketing Viral marketing Buzz marketing Grassroot marketing etc.

    Some examples of guerilla marketing

    Deadpool’s tinder profile UNICEF’s dirty water vending machines Fiji Water's #FijiGirl Happiness machine video by Coca cola

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