Scroll Top

search-icon
    drop-arrow

    Guerilla Marketing

    What is Guerilla Marketing?

    It is an advertising technique that companies use to surprise or use unconventional ways to promote a product or service. It relies heavily on personal interaction and focuses on smaller groups of promoters rather than widespread campaigns. Most times it relies on its in-your-face promotions to be spread through viral marketing or word-of-mouth marketing to reach a broader audience for free. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.

    What is the objective of guerilla marketing?

    The techniques used in guerilla marketing is to establish direct contact with the customer, arouse an emotional reaction in them and then get them to remember the product and the brand name. The idea is to create a ‘buzz’ about the product and evoke feelings of surprise, wonder, or shock.

    Features of guerilla marketing

    Guerrilla marketing is relatively inexpensive, and focuses more on reach rather than frequency. It can be an effective strategy for smaller businesses as they can achieve more with imagination than just money. This type of marketing works on the subconscious mind.

    Types of guerilla marketing

    There are various types of guerilla marketing. Some of them are as follows – Ambient marketing Ambush marketing Stealth marketing Viral marketing Buzz marketing Grassroot marketing etc.

    Some examples of guerilla marketing

    Deadpool’s tinder profile UNICEF’s dirty water vending machines Fiji Water's #FijiGirl Happiness machine video by Coca cola

    Index

    Clear offers taxation & financial solutions to individuals, businesses, organizations & chartered accountants in India. Clear serves 1.5+ Million happy customers, 20000+ CAs & tax experts & 10000+ businesses across India.

    Efiling Income Tax Returns(ITR) is made easy with Clear platform. Just upload your form 16, claim your deductions and get your acknowledgment number online. You can efile income tax return on your income from salary, house property, capital gains, business & profession and income from other sources. Further you can also file TDS returns, generate Form-16, use our Tax Calculator software, claim HRA, check refund status and generate rent receipts for Income Tax Filing.

    CAs, experts and businesses can get GST ready with Clear GST software & certification course. Our GST Software helps CAs, tax experts & business to manage returns & invoices in an easy manner. Our Goods & Services Tax course includes tutorial videos, guides and expert assistance to help you in mastering Goods and Services Tax. Clear can also help you in getting your business registered for Goods & Services Tax Law.

    Save taxes with Clear by investing in tax saving mutual funds (ELSS) online. Our experts suggest the best funds and you can get high returns by investing directly or through SIP. Download Black by ClearTax App to file returns from your mobile phone.

    Cleartax is a product by Defmacro Software Pvt. Ltd.

    Company PolicyTerms of use

    ISO

    ISO 27001

    Data Center

    SSL

    SSL Certified Site

    128-bit encryption