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Macro Environment

Reviewed by Vineeth | Updated on Sep 30, 2020

Catalogue

Introduction

A macro environment is an economic situation prevailing in the overall economy rather than in a select region or sector. In general, a macro environment includes inflation, GDP and fiscal policy. The macro-environment is associated with the business cycle.

A macro environment can indicate underlying problems in the economy. It is closely related to the overall business cycle as compared to the performance of a specific sector of businesses.

Understanding Macro Environment

Macroeconomics is related to spending, aggregate production and the pricing level in a particular economy. The extent of the influence of macro environment relies on the amount of an organisation’s business relying on the condition of the economy holistically.

Cyclic industries such as auto manufacturers are predominantly affected by the macro environment. Small industries such as those dealing with staple are not influenced much by the macro environment.

The macro-environment may also have a direct impact on the individual’s ability to consume and the sense of willing to spend. Macro environment will have a major impact on the industries and sectors that are big-ticket oriented and are significantly affected by the variation in the consumer’s spending habits. Consumer’s spending reactions based on the very broad macro environment will be closely watched by the corporates, economists and analysts as a measure of the economy's health.

A few of the significant factors making up the macro-environment contain inflation, gross domestic product, fiscal and monetary policies, employment, and consumer spending.

It is for this reason that the analysis of the macro-environment is critical for the well-being of an economy.

  1. Macro-environment often indicates a condition affecting the overall economy, and it is not affecting a particular section of the market.
  2. A macro environment condition will impact business decisions.
  3. Spending, investing and borrowing activities can be affected due to the presence of a macro environment.

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