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Marketing Essentials

Reviewed by Sujaini | Updated on Oct 05, 2020

Catalogue

Introduction

For any startup or existing company, the marketing approach adopted will tell a lot about its success. Today, let’s try and learn about the marketing essentials that form the soul of every organisation and its offerings. These aspects define the promotion of a product/service offered and how the organisation follows up on the marketing techniques thereafter to leave a lasting impression in the industry and in the minds of customers.

Why is Marketing Essentials important?

It's hard to overstate the importance of marketing. From hot new startups to local stores, every type of business can benefit from the increased sales and heightened brand awareness that a great marketing campaign can offer.

Demystify the goals behind your marketing strategy with these 10 important benefits. Simply put, if you're not marketing your business, you're not making progress. No matter how great your product or service is, without any marketing efforts, you're more likely to stand still and be ignored than to move forward and find customers or clients.

Summary of the news

The foremost aim of a business is to create a customer. A thorough consumer analysis will help reveal planning for the product, price, promotion, and distribution. Marketing for a product/service has to go parallel with the shaping of a product, new or old. If the advertisements or marketing mediums need a makeover in terms of voice, message, presentation, the same has to be articulated to suit the companys interest.

Pricing techniques used will often spell success and failure of an offering. Sometimes, the popularity of a product/service is directly related to the pricing, and at other times, it is not.

Future Impact

Establishing distribution channel relations, inventory management, transportation, warehousing, wholesaling, allocation of resources and goods, etc, have to be accurate. If a product is readied as per the expectation of the target audience but does not reach the audience on time, the offering will fail to succeed.

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