Introduction to cyber monday
Cyber Monday is an e-commerce term relating to the Monday following the U.S. Thanksgiving weekend. As brick-and-mortar stores perform with Black Friday, online retailers regularly offer special promotions, discounts, and sales on this day. At the same time, traditional retailers offer exclusive, website-only deals. The outcome has been a merging of Black Friday and Cyber Monday into a mixture of in-store and online shopping experiences that have obscured the distinction between the two holidays.
Understanding Cyber Monday
Cyber Monday comes four days after Thanksgiving. It intends to encourage consumers to shop online. Black Friday—the day after Thanksgiving—continues to be the biggest shopping day of the year. While Cyber Monday has traditionally been the greatest online shopping day of the year, it was exceeded by Black Friday in 2019.
Traditional brick-and-mortar retailers dedicate increasing amounts of time and energy to online sales to compete with each other and with their cyber rivals.
Consumers enjoy Cyber Monday for several reasons. Many people don't like spending time away from family during the holiday to get a bargain, while others do not want to wait in the long lines that form on Black Friday. Cyber Monday presents consumers with a convenient, hassle-free way to shop and cash in on some great deals.
Benefits Of Cyber Monday
Boost Customer Loyalty-Shoppers love to feel like they are gaining a special deal that not everyone can access. A small gift, coupon, or a discount tied to Cyber Monday can give your loyal following that special feel of being on the inside.
A Little Goes a Long Way- Your customers want to purchase from you, not an impersonal chain store. You do not have to sell at a loss on Cyber Monday to raise sales and please your customers. Even small discounts can help you pull up early holiday sales.
Cyber Monday Creates Urgency- It's entertaining to be part of an event, even if it's virtual. Cyber Monday generates a sense of excitement. By promoting the day and contributing one-day deals, you make a portal into the retail fun of the day through your online shop. Customers aspire to participate with each other and with your brand online. That connection will be more critical than ever, with many people stuck at home in the holiday season. Consider contributing extra discounts for those who promote their purchases from your eCommerce site on social media.
