Introduction to Unique Selling Point (USP)
When you are selling your product or service in the market, it's pretty obvious you are going to have a number of competitors who are selling products similar to yours. In this case what’s most important is to put forward certain characteristics of your product that are different from others and unique to itself. These characteristics form the USP or the Unique Selling point of your product or service.
In the world of marketing, especially in the world of online marketing, communicating this Unique Selling Point or USP of your product to your potential customers is a beneficial marketing strategy and tactic to improve the sales of your product.
What is a Unique Selling Point or USP?
Also known as Unique Selling Proposition, Unique Selling Point or USP is the characteristic of your product that differentiates it from its competitors. This can be a low cost in comparison to the competitor product or better quality or some unique feature that is exclusive to your product.
Having a strong USP will create a strong appeal for your product to its potential customers. Your product’s USP shows the unique characteristic of your product that only you can offer and none of your competitors have.
In simple terms, an Unique Selling Point or USP is what you have or can offer that your competitors and their products cannot.
Importance of a Unique Selling Point (USP)
As you must already know, there are various products available that are similar to each other in a lot of aspects. This makes it hard for the consumers to differentiate and choose between two relatively similar products. This is where USP comes into play.
When you put forth and communicate the USP of your product effectively to the potential customers, the chances of them being convinced with your product are increased. Also, an Unique Selling Point or USP will help the consumers to easily differentiate between similar products based on that one unique characteristic.
As far as you and your company are concerned, having an Unique Selling Point or USP will also help you to work towards creating a product that has some unique characteristics which can help to easily differentiate it from its competitors. This also helps you as a business owner to decide what you want to focus on to create a product which can set itself apart from its competitors and appeal to its potential customers.
