Introduction
A logo is a graphic image, emblem, or icon used to support and facilitate identification and appreciation by the general public. It may be in an abstract or figurative style, or it may include the name text.
During the era of metal typesetting, a logotype was one word cast as a single piece of type as opposed to a ligature that is joined by two or more letters but not forming a word. By definition, the term used a specific typeface that was set and arranged. At the mass communication field, and in common usage, a company's logo is today often synonymous with its trademark or brand.
A trademark protects a slogan, term, expression, name of the company, logo, or design representing a company and/or its products. A logo is an emblem or pattern employed by a company that may come under trademark laws.
Importance
The logo represents a company's face. Quite often, the first thing a potential customer thinks about your company is the logo. A logo is more than just an image, and it's a point of reference for clients and a significant foundation for your company's branding.
Customers are often said to form an opinion on a product within seconds, and a well-designed logo easily conveys to potential customers that your business is trustworthy, professional, and provides quality goods or services.
Characteristics
A few characteristics of a great logo are listed below.
Simple: Easy logos are the ones that people know as soon as they see them. People mostly recall the simplest logos.
Scalable: A great logo should be as simple as it can be scaled down or up, and still look good.
Appropriate: For your work, a great logo should be suitable, and it should be related to the job you are doing.
Versatile: A great logo on any web interface and any form of print content will look equally fine.
Impactful: A great logo will have an impact on the people who look into it. It can attract the attention of your audience and make an impression.
