Updated on: Apr 14th, 2022
10 min read
Think food, think Swiggy. That’s pretty much how the thought train runs since this food delivery partner stepped into our lives. And suddenly, we were spoilt for good. Being blessed with the convenience to get food delivered from our favourite restaurants and eateries, on rare occasions, does one actually venture out to dine.
The competition in the food space is immense, with new eateries opening up every second day, thus making survival all the more difficult. Swiggy and other food delivery apps have forced restaurants and eateries to integrate technology with their food businesses so as to ensure faster deliveries to a sea of customers in a quick and efficient manner.
Swiggy is a business with a focus on food orders and delivery. It is a platform that connects the food space and its customers by establishing a bridge between the two. Swiggy has a partner program that can prove to be a gamechanger for any restaurant owner looking to expand his/her circle of customers. The very fact that Swiggy is the first thing that crosses people’s minds when they think of food delivery is all the more reason to take advantage of the program and sign up.
Step 1: Log in to the website
The applicant who is desirous of becoming a Swiggy partner must first log onto the Swiggy website. At the bottom of the page, under the “Contact” list, select the “Partner with us” option.
Step 2: Fill in the basic details
Once the page is loaded, the applicant will have to enter the following details and then click on the “Proceed” option:-
Step 3: Fill in the other details
Once the “Proceed” option is selected, more details will be needed to be provided, such as:-
Step 4: Verification process
Once all the details have been filled in appropriately, for verification purposes, the applicant must submit a cancelled cheque, copy of the menu as well as the takeaway bill.
Step 5: Signing Partnership Agreement
On successful submission of all these details, a Swiggy representative will make a visit to verify the necessary details and proceed to sign a Partnership Agreement.
Step 6: Restaurant name on Swiggy App
Once the agreement is complete in all respects, within three weeks, the restaurant will be made available on the Swiggy app.
Step 7: Registration acknowledge message
Once the registration is complete, the applicant will receive an acknowledgement message on both the registered mobile number as well as the email id.
Step 8: Payments of commission
Payments of the commission have to be made to Swiggy on a timely basis. Moreover, the menu and price listings have to be monitored and updated on a regular basis so as to achieve the best results.
Assured Quality of Service
Swiggy, as a business, is service-oriented. Therefore, the focus on delivering the highest quality of service is its utmost priority. Everything about Swiggy is customer-friendly, right from the user interface of the app to the timely deliveries to the polite and well-mannered delivery agents. The fact that a customer is able to get live updates regarding the status of the order also provides a sense of reassurance to the customers, thus elevating the level of satisfaction.
Ratings and Reviews
The ability to monitor and track performance is a vital assessment tool for any business, especially for those with cutthroat competition. Swiggy provides the features of rating and review to the customers.
Through this, the customers are able to write short reviews and rate the food based on aspects such as delivery time, taste, quantity, food packaging etc. This feedback proves to be invaluable to the businesses as they can then focus on what areas to improve so as to enhance their quality of service and thus, enhance their reputation.
Ready Customer Database
Businesses in the food space dream pleasant dreams of one thing and one thing only – customers. Partnering with Swiggy gives restaurants and eateries access to an unlimited database of customers. Swiggy provides these businesses with the ability to scale up without heavy investment, which normally is the obstacle that gets in the way of their growth.
Swiggy focuses on advertising aggressively, ensuring that everyone is aware of their existence, inviting them into their universe of easy access to food. As and when they scroll through the app, trying to meet their hunger needs, customers will come across various restaurants and try them out, thus ensuring an equal chance for each of the eateries to obtain new customers.
Ease of Delivery
Delivery of any item is no piece of cake, and food delivery, for that matter, has its own set of challenges. Noting down the order correctly, conveying the same information to the kitchen, packing the food in the right containers, so it stays fresh, ensuring timely and accurate deliveries – the entire process seems tedious and challenging if managed by the eateries themselves.
Swiggy, with their own fleet of delivery agents, cuts that work down to half for the restaurants as well, streamlining the process and ensuring that the deliveries happen with utmost efficiency and minimal time. Once the food leaves the restaurant, there is an assurance of it being delivered on time and with no hassles whatsoever.
Reduced Operational Costs
Since Swiggy takes care of the advertising as well as the deliveries, the overheads are significantly lesser for restaurants and eateries. Swiggy provides the restaurants with a ready database of customers, assured quality of service and ensures timely and professional deliveries through its agents. This reduces the overall operational costs of the businesses and also helps them scale up efficiently.
Yes, the Food Safety and Standards Authority of India (FSSAI) has made it mandatory for Swiggy to obtain FSSAI license registration in order to start their venture. To be a partner restaurant with Swiggy, the partner restaurants should obtain FSSAI registration or license. Without an FSSAI license, Swiggy will not allow partner restaurants for listing in their application.
To start selling food from home, the home food business must be registered as a company, LLP, partnership firm, or One Person Company. Next, the food business must complete the FSSAI registration and get the FSSAI license to partner with Swiggy. The food business also needs to apply for GST Registration to get a GST Identification Number (GSTIN) and register the home food business on Swiggy.
There is no charge or fee for getting listed on Swiggy. However, Swiggy charges a commission on the sales the restaurant generates for you.
Swiggy does not share the customer details on their orders. So the listed restaurants/partners will not be able to connect the customers directly or use Swiggy to build customer relationship management.
By being Swiggy exclusive, the restaurant should not be listed on any other food ordering portal except Swiggy. The benefit is that Swiggy increases the delivery range of the Swiggy exclusive restaurant outlet and thus increases the number of orders it receives. The Swiggy exclusive restaurant can also negotiate for lesser commission rates.
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