Introduction
Private label credit cards are meant for use at specific stores. They are issued by banks or commercial finance companies as a credit facility for customers of a specific store.
What is Private Label Credit Card?
A private label credit card helps in building customer relationship and brand loyalty. It helps in gaining business. These cards are different from the general credit cards and do not carry a logo as in the case of Visa or Mastercard. These cards also make shopping more convenient for customers.
Private label credit cards also charge interest on outstanding dues and offer a grace period for payment of dues. These cards facilitate customer experience through return and exchange policies and discounts.
