BlueStone Jewellery IPO GMP, Price, Date, Allotment Status

BlueStone Jewellery, one of the leading jewellery companies in India, launched its Initial Public Offering (IPO) on 11 August 2025, aiming to raise 1540.65 Cr by offering new and existing shares to the public. This marks a significant milestone in the Jewellery sector.

This article gives the overview of the BlueStone Jewellery, including grey market premium (GMP), key dates, price band, allotment details, financial performance, and investment considerations.

What is BlueStone Jewellery IPO 

BlueStone Jewellery aimed to raise 1540.65 Cr via this IPO with a fresh issue of shares worth of ₹820 Cr and Offer For Sale (OFS) worth ₹720.65 Crores with a face value of ₹10 each. This IPO was set to open on 11 August 2025 and closing on 23 August 2025, and was set to be listed on both the exchanges, NSE & BSE, on 19 August 2025 at 10:00 am.

BlueStone Jewellery IPO Key Timeline

IPO Key Details:

• IPO Open Date: 11th August  2025
• IPO Close Date: 13th August 2025
• Issue Size: ₹1,540.65 Crores
• Fresh Issue: ₹820 crore 
• Offer for Sale: ₹720.65 Crores
• Face Value: “1“ per equity share
• Price Band: ₹492 to ₹517 per share
• Lot Size: 29 shares
• Minimum Investment (Retail): ₹14,993
• Minimum Investment (sHNI): ₹2,09,902
• Minimum Investment (bHNI): ₹10,04,531
• IPO Reservation:
  • Qualified Institutional Buyers (QIB): Not more than 75%
  • Non-Institutional Investors (NII/HNI): Not more than 15%
  • Retail Investors: Not more than 10%
• UPI Mandate Confirmation Cut-off: 5:00 PM on August 13, 2025

Objectives of the IPO

About BlueStone Jewellery Limited

BlueStone Jewellery is one of India’s Top Online Jewellery Brands, which was started in 2011. BlueStone Jewellery and Lifestyle Limited is now the second-largest online-first jewellery brand in India, based on revenue in the financial year 2024. The company sells directly to customers and operates both online and physical stores.

BlueStone is backed by some of India’s top investors, including Ratan Tata, Nikhil Kamath, Accel India, Saama Capital, and Sunil Kant Munjal. 

BlueStone has 275 stores in 117 cities across 26 states and union territories in India. These include 200 company-owned stores and 75 franchise stores, covering a total space of over 605,000 square feet. The brand also serves more than 12,600 PIN codes across the country.

Product Portfolio

BlueStone offers a diverse range of contemporary lifestyle jewellery, including diamond, gold, platinum, and studded pieces such as rings, earrings, necklaces, pendants, solitaires, bangles, bracelets, and chains. 

As of March 31, 2025, BlueStone had 91 themed collections and over 7,400 designs, catering to Men and Women with unique, modern styles. 

Competitive Strengths

• Omni-Channel Shopping Experience: BlueStone combines online and in-store shopping with 275 physical stores to offer a seamless shopping experience. 
  This approach boosted the customer engagement and helped the brand stay visible. In FY2025, the company recorded over 298 million online visits.
• Smart Use of Technology: BlueStone uses advanced in-house technology, including AI and machine learning, to manage everything from jewellery design to production. This reduces dependence on skilled labour and allows for faster and more innovative designs.
• Strong Brand Presence: Even with limited spending on ads, BlueStone has built a strong social media following, thanks to influencer marketing and trendy campaigns:
  • 2.64 million followers on Facebook
  • Over 520,000 on Instagram
  • 148,000 subscribers on YouTube (as of November 2024)
• Wide Reach Across India: With stores in 117 cities and a powerful online presence, BlueStone serves customers across India. It competes with top jewellery brands like Titan, Kalyan Jewellers, and Senco Gold.
• Trendy, Customer-Focused Designs: BlueStone offers 91 jewellery collections, designed using customer data and current fashion trends. The result is modern, personalised jewellery that appeals to today’s style-conscious buyers.

Challenges

Tough Competition in the Jewellery Market: India’s jewellery industry is highly competitive, with big players like Titan, Kalyan Jewellers, and Senco Gold leading the market. These companies have higher revenues and stronger financials, such as positive earnings per share (EPS) and return on net worth (RoNW). 
In comparison, BlueStone currently has negative EPS and RoNW, showing lower profits, which could make investors cautious.

Operational Risks: Any economic, social, or political issues in important regions may affect store operations, sales, and profits. Since BlueStone relies heavily on its omni-channel model (online + offline), any disruptions can hurt the customer experience, damage the brand image, and reduce cash flow.

Rising Marketing Pressure: Competitors might increase their ad spending, which could force BlueStone to do the same to stay visible. If marketing expenses grow too fast without careful planning, it could put financial strain on the company.

Financial Concerns: BlueStone’s revenue is growing continuously, even though it reported a net loss of ₹167.2 crore in FY23. Its financial performance lags behind major rivals, raising questions about future profitability and long-term sustainability.

Financial Performance

Key Performance Indicators (KPIs)

• Strong Store Network Across India: BlueStone operates 275 stores in 117 cities, covering 26 states and union territories.
  • 200 company-owned stores.
  • 75 franchisee stores.
• Online Reach: BlueStone had a recorded 298.87 million unique online sessions in FY2025, showing its strong digital presence and ability to attract customers online.
• Impressive Revenue Growth: The company achieved a 64.24% year-on-year increase in revenue in FY24, highlighting its fast growth and scalability in a competitive market.
• Wide Product Range: BlueStone offers over 7,400 jewellery designs across 91 unique collections, appealing to a wide variety of customer tastes and preferences.

BlueStone Jewellery IPO GMP Today

The GMP of the BlueStone Jewellery IPO as of today 11 August 2025 is reported ₹16 showed a downtrend over the past indicating a listing price of ₹533.

BlueStone Jewellery’s IPO offers investors a chance to tap into one of India’s fastest-growing digital-first jewellery brands. With a strong 64.24% revenue growth in FY24 and backing from marquee investors like Ratan Tata and Nikhil Kamath. 

BlueStone focuses on technology-driven operations, trend-focused design collections, and strong customer engagement, especially among younger consumers, sets it apart in a competitive industry.

However, potential investors should be aware of the risks. BlueStone is still loss-making (₹167.2 crore net loss in FY23) and shows negative earnings per share (EPS) and return on net worth (RoNW), unlike established, profitable competitors like Titan and Kalyan Jewellers.

How to Apply for BlueStone Jewellery IPO?

Investors can apply for BlueStone Jewellery IPO through the below methods:

• Online ASBA: Use your bank’s net banking platform to apply via ASBA.
• UPI: Apply through UPI using a registered broker or trading app
• Offline: If you want to proceed in the offline manner, you need to submit a physical application form through your stockbroker.

Check out the step-by-step process of each method to apply for the BlueStone Jewellery IPO online mentioned below.

Applying for BlueStone Jewellery IPO Online via ASBA

• Log in to your bank’s net banking portal.
• Navigate to the IPO section,
• select “BlueStone Jewellery” from the dropdown.
• Enter the lot size price.
• Click on the submit option.
• Confirm the application via bank authorisation.

Applying BlueStone Jewellery IPO via UPI

• Go to your stockbroker app or website.
• Head to the IPO section.
• Select the “BlueStone Jewellery” IPO in the dropdown.
• Enter lot size and price.
• Enter your registered bank’s UPI ID and click on Apply.
• Confirm the UPI mandate received for your UPI ID before August 13, 2025, 5:00 PM.

Applying BlueStone Jewellery IPO via Offline Application:

• Download the IPO form from the BSE/NSE website.
• Fill in the details of your DP details and Bank Details, and lot size, including the Bid Price.
• Submit it to your stockbroker.
• Wait for the Application Number from the Stockbroker.

BlueStone Jewellery IPO Allotment Status

The BlueStone Jewellery IPO allotment status will be available for public to check on the Kfin Technologies website after June 30, 2025. Follow the below mentioned steps for checking allotment status online.

• Visit the Kfin Tech website.
• Head to the IPO Allotment Section.
• Select “BlueStone Jewellery” IPO from the dropdown list.
• Enter your PAN number, or application number, or DP/Client ID.
• Click on “Search” to view your allotment status online.

Alternatively, check the Allotment status on the BSE or NSE websites by selecting “Equity” and “BlueStone Jewellery.” Applicants will also receive allotment updates via email.

BlueStone Jewellery IPO Subscription Status:

The Bluestone IPO has been subscribed 0.39 times on Day 1 with 0.39x of retail subscription and 0.57X of QIB participants.

 IPO Contact Details

Company Details

• Name: BLUESTONE JEWELLERY AND LIFESTYLE LIMITED
• Address: Site No. 89/2, Lava Kusha Arcade, Munnekolal, Village, Outer Ring Road, Marathahalli, Bangalore, 560 037, Karnataka, India
• Phone: +91 22 4515 2729
• Email: investor.relations@bluestone.com

Registrar:

• Name: KFin Technologies Limited
• Address: Selenium, Tower-B, Plot No. - 31 and 32, Financial District, Nanakramguda, Serilingampally, Hyderabad, Rangareddi 500 032, Telangana, India, C 101, 247 Park, L.B.S. Marg, Vikhroli (West), Mumbai - 400083, India
• Phone: +91 40 6716 2222
• Email: bluestone.ipo@kfintech.com

Conclusion

BlueStone Jewellery is a rapidly growing brand with a strong online and offline presence, now offering its shares to the public through this IPO. While the company has shown impressive revenue growth and is backed by well-known investors, it is still making losses and faces tough competition in the market.

Disclaimer: This analysis is for informational purposes only and not a recommendation to buy or sell securities. Consult a qualified financial advisor before making investment decisions

Recent IPO Articles:
1. Brigade Hotel Ventures IPO GMP, Price, Date, Allotment Status
2. Laxmi India Finance IPO GMP, Date, Price and Allotment Status
3. Oswal Pumps IPO GMP, Date, Price, Allotment Status
4. Globe Civil IPO GMP, Date, Price, Allotment Status
5. HDB Financial Services IPO GMP, Price, Date, Allotment Status
6. Cryogenic OGS IPO GMP, Price, Date, Allotment Status
7. GLEN Industries IPO GMP, Price, Date, Allotment Status
8. Anthem Biosciences IPO GMP, Price, Dates, and Allotment Status
9. Shanti Gold International IPO GMP, Price, Date, Allotment Status
10. Regaal Resources IPO GMP, Price, Date, Allotment Status