Value Investing: How it Works, Example & Top Value Stocks in India

By REPAKA PAVAN ADITYA

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Updated on: Jun 16th, 2025

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8 min read

Value Investing is a strategy which was invented in the 1920s by an American investor, professor and economist named Benjamin Graham, who is also known as the “Father of Value Investing”. Over the years, this investment tactic has been used by several behemoth investors, among whom Warren Buffet and Peter Lynch are some notable names. Let’s dive deeper into understanding how this strategy works!

What is Value Investing

Value investing is an investment strategy where investors seek to buy stocks trading below their intrinsic value, the true worth of a company based on its fundamentals, such as earnings, assets, cash flow, and growth potential. 

The premise is that the market occasionally misprices stocks due to short-term factors like negative sentiment, economic conditions, or temporary setbacks, creating opportunities to buy quality companies at a discount. 

Over time, as the market recognises the company’s actual value, the stock price appreciates, delivering returns to patient investors. Pioneered by Benjamin Graham and popularised by Warren Buffett, value investing emphasises a long-term, disciplined approach.

Key Principles of Value Investing

  • Intrinsic Value Assessment: Investors calculate a company’s intrinsic value using metrics like the Price-to-Earnings (P/E) ratio, the Price-to-Book (P/B) ratio, the Dividend Yield, and Discounted Cash Flow (DCF) analysis.
  • Margin of Safety: Buying stocks at a significant discount to their intrinsic value to minimise downside risk.
  • Fundamental Analysis: Focusing on a company’s financial health, competitive position, management quality, and industry trends.
  • Long-Term Horizon: Holding investments for years, ignoring short-term market fluctuations.
  • Discipline and Patience: Avoiding market hype and sticking to undervalued opportunities.

How Value Investing Works

  • Step 1: Screen for stocks with low valuation metrics (e.g., low P/E, P/B, or high dividend yield) using tools like stock screeners.
  • Step 2: Conduct in-depth research to evaluate the company’s fundamentals, including balance sheets, income statements, cash flows, and growth prospects.
  • Step 3: Compare the stock’s market price to its intrinsic value. If the price is significantly lower, it’s a potential buy.
  • Step 4: Invest and hold until the market corrects the mispricing or the company’s value is realised, which may take years.
  • Step 5: Diversify to reduce risk, typically holding a portfolio of undervalued stocks across sectors.

Advantages of Value Investing

  • Lower Risk: Undervalued stocks have less downside potential due to their discounted prices.
  • High Return Potential: As the market recognises actual value, significant capital appreciation is possible.
  • Dividend Income: Many value stocks pay consistent dividends, providing passive income.
  • Portfolio Stability: Value stocks are often established companies that are less volatile than growth stocks.
  • Historical Outperformance: Studies show value stocks tend to outperform growth stocks over long periods, especially during economic downturns.

Risks in Value Investing

  • Value Traps: Stocks may appear undervalued but remain so due to fundamental issues (e.g., declining industries or poor management).
  • Long Waiting Periods: Market recognition of actual value can take years, testing investor patience.
  • Misjudging Intrinsic Value: Incorrect analysis may lead to overestimating a stock’s worth.
  • Market Volatility: External factors like recessions can delay price appreciation.
  • Limited Liquidity: Some undervalued stocks, especially small-caps, may have low trading volumes.

Scenario-Based Example of Value Investing

Scenario: Suppose you identify EV Automobiles Ltd., an electric vehicle startup with strong long-term growth potential. Its stock is trading at ₹100 per share, but based on your analysis (using DCF, P/E, and industry trends), you estimate its intrinsic value at ₹550 per share. Believing it’s undervalued due to temporary market scepticism about EVs, you purchase 10,000 shares for ₹10,00,000.

Outcome: Over 10 years, EV Automobiles Ltd. scales production, secures government contracts, and gains market share. The stock price rises to ₹600 per share. Your investment is now worth ₹60,00,000, yielding a profit of ₹50,00,000 (500% return). You sell part of your holdings to realise gains and reinvest in other undervalued stocks. This illustrates the patience and research required in value investing.

Real-World Example: Warren Buffett’s investment in Coca-Cola in the late 1980s. Buffett bought shares when the company was undervalued due to market concerns about changing consumer preferences. He recognised Coca-Cola’s strong brand, global reach, and consistent cash flows. Holding the stock for decades, Buffett’s Berkshire Hathaway reaped massive capital gains and dividends, showcasing the power of value investing.

Strategies in Value Investing

Metrics for Identifying Value Stocks:

Price-to-Earnings (P/E) Ratio: A lower P/E than industry peers suggests undervaluation. E.g., a P/E of 10 vs. an industry average of 20.

Price-to-Book (P/B) Ratio: A P/B below 1 indicates the stock trades below the company’s net asset value.

Dividend Yield: High yields (e.g., 4-5%) signal undervaluation, especially in stable companies.

Earnings Yield: Inverse of P/E (Earnings/Price), used by investors like Joel Greenblatt to find high-return stocks.

Debt-to-Equity Ratio: Low debt levels indicate strong financial stability.

Return on Equity (ROE) and Return on Capital Employed (ROCE): A High ROE/ROCE shows how efficiently the company uses the capital.

Types of Value Investing:

  • Deep Value Investing: Buying extremely undervalued stocks (e.g., P/B < 0.5), often distressed companies with higher risk.
  • Growth at a Reasonable Price (GARP): Combining value and growth by targeting stocks with moderate growth but low valuations.
  • Dividend Value Investing: Focusing on high-dividend-yield stocks for income and stability.

Tools for Value Investors:

  • Stock Screeners: Platforms like Cleartax help filter stocks based on P/E, P/B, or ROE.
  • Financial Reports: Annual reports, balance sheets, and cash flow statements provide critical data.
  • Analyst Reports: Offer insights into industry trends and company performance.
  • Books: Classics like The Intelligent Investor by Benjamin Graham or Security Analysis guide strategy.

Common Mistakes to Avoid:

  • Focusing on Low Price Alone: Cheap stocks may have weak fundamentals (value traps).
  • Ignoring Industry Trends: Undervaluation in declining sectors (e.g., coal) may persist.
  • Overlooking Management Quality: Poor leadership can destroy value.
  • Lack of Diversification: Concentrating on a few stocks increases risk.
  • Impatience: Selling too early misses long-term gains.

Value Investing vs. Growth Investing:

  • Value: Focuses on undervalued stocks with stable fundamentals, lower risk, and dividends.
  • Growth: Targets high-growth companies with higher valuations, greater volatility, and reinvested earnings.
  • Value investing suits conservative, long-term investors, while growth appeals to those seeking rapid gains.

Top Value Stocks in India in 2025

Here’s the assumed list of the top value stocks in India in 2025, selected for their strong fundamentals, undervaluation, and growth potential. Below is the table summarising the Top Value Stocks in India for 2025 based on the recent market data.

Company Name

Sector

Market Cap (₹ cr)

P/E Ratio

Dividend Yield

Why It’s a Value Stock

Growth Drivers

Tata Consultancy Services

IT Services

15,00,000

30

1.2%

Stable earnings, high ROE (59.6%), leadership in digital transformation (AI, cloud).

Global IT spending, emerging tech.

ITC Ltd.

FMCG, Tobacco, Hotels

5,51,891

25

3%

It has a diverse portfolio, is debt-free, has a high ROCE (37.88%), and has a strong dividend yield.

FMCG expansion, rural demand.

Infosys Ltd.

IT Services

6,89,728

26.29

2.77%

Reasonable P/E, low beta (0.83), strong 5-yr return (131.56%).

Cloud computing, AI, digital transformation.

Bajaj Finance Ltd.

NBFC

4,50,000

30

0.5%

High OPM (66.16%), leadership in retail lending, digitisation focus.

Rising credit demand, SME financing.

ICICI Bank Ltd.

Banking

8,50,000

18

0.8%

Low P/E, strong balance sheet, digital initiatives, improving asset quality.

Financial inclusion, retail lending growth.

Finolex Industries Ltd.

PVC Pipes & Fittings

15,000

20

1.5%

Steady demand, healthy OPM (15.91%), 5-yr sales growth (6.91%).

Infrastructure spending, rural development.

Glenmark Life Sciences Ltd.

Pharmaceuticals

10,860

23.06

0%

Reasonable P/E, focus on high-quality pharma products, and reinvestment strategy.

Export markets, R&D in generics.

Hindustan Aeronautics Ltd.

Aerospace & Defense

3,00,000

40

1%

Strong order book, government backing, high growth potential.

Defence modernisation, export orders.

State Bank of India

Banking

7,50,000

10

1.5%

Low P/E, improving NPAs, extensive rural/government banking network.

Digital banking, corporate loans.

Rajesh Exports Ltd.

Gold & Jewellery

6,925

20.64

0.5%

High intrinsic value rank (99.64), global presence in gold retailing.

Rising gold demand, export markets.

Note: Always research or consult a financial advisor before investing, as markets are subject to risks.

How to Invest in Value Stocks in India

Direct Stock Investing:

  • Open a Demat account with brokers like Zerodha, Upstox, or 5paisa.
  • Use stock screeners (e.g., Tickertape, Equitymaster) to filter undervalued stocks.
  • Analyse financials and buy shares through the BSE or NSE.

Value Mutual Funds:

  • Invest in funds like ICICI Prudential Value Discovery (5-yr CAGR: 26.08%) or Bandhan Sterling Value Fund (5-yr CAGR: 26.28%) for professional management and diversification.
  • Suitable for investors with limited time for research.

Exchange-Traded Funds (ETFs):

  • Choose value-oriented ETFs tracking indices like NIFTY 500 Value 50 for broad exposure.
  • Low-cost and diversified option.

Systematic Investment Plans (SIPs):

  • Invest fixed amounts regularly in value funds or stocks to average costs and reduce risk. Minimum SIPs start at ₹100.

Tips for Success in Value Investing

  • Research Thoroughly: Study company financials, industry trends, and macroeconomic factors.
  • Diversify: Spread investments across sectors (IT, FMCG, banking) to mitigate risk.
  • Stay Patient: Value stocks may take years to appreciate.
  • Monitor Regularly: Reassess fundamentals to avoid value traps.
  • Consult Experts: Use financial advisors for personalised strategies.
  • Avoid Herd Mentality: Ignore short-term market trends and focus on fundamentals.

Conclusion

Value investing is a proven strategy for building wealth by holding undervalued stocks with strong fundamentals for the long term due to their stability, growth potential, and attractive valuations.

However, success requires rigorous research, patience, and discipline to avoid pitfalls like value traps. Whether through direct stocks, mutual funds, or ETFs, value investing can deliver significant returns for investors willing to adopt a long-term perspective.

Disclaimer: The stocks and mutual funds above are based on available data for educational purposes and are not recommendations. Investments are subject to market risks. Conduct thorough research or consult a SEBI-registered financial advisor before investing.

 

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About the Author
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REPAKA PAVAN ADITYA

Stocks and Mutual Funds Research Analyst
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I manifest my zeal in financial quantitative & quantitative research and have been instrumental in creating a robust process for the evaluation and monitoring of mutual funds. I’m responsible for Equity and Mutual Funds Research while creating instrumental mathematical models for portfolio construction after evaluating funds, and I play an integral role in analyzing changes in mutual funds, micro, and macro-economic indicators, and equity market events and trends. My views on asset classes which are integral in creating an investment strategy for any profile. Read more

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