Investing in the IPO, like Adcounty Media India IPO, gives you a thrill where a ₹50.69 crore fresh issue was a hit, subscribed 251.70 times from June 27 to July 1, 2025. Allotment was finalised on July 2, with shares listing on BSE SME on July 4.
Check your allotment status online via BSE, or the Skyline Financial Services portal using your PAN or application number. Here’s a simple guide where you can get details about the IPO process, allotment, subscription, and listing date.
Adcounty Media India Limited is a BrandTech company specialising in end-to-end digital marketing and advertising solutions, including
The Adcounty Media India IPO is a book-building of Small and Medium Enterprise (SME) IPO as per SEBI guidelines and aimed at raising ₹50.69 crore by offering a fresh issue of 59.63 lakh equity shares with a face value of ₹10 each. The IPO price band is set at ₹80 to ₹85 per share, with a minimum lot size of 1,600 shares. Retail investors must invest a minimum of ₹1,28,000 (₹1,36,000 at the cutoff price).
The IPO opened for subscription to the public from June 27, 2025, and closed on July 1, 2025, with shares proposed to be listed on the BSE SME platform on July 4, 2025. The funds will be used for capital expenditure, working capital, potential acquisitions, and general corporate purposes
An IPO allotment is the process by which shares offered in an IPO are allocated to investors who applied during the subscription period. After the IPO closes, the company and its registrar, Skyline Financial Services Private Limited, will review applications and distribute shares based on demand, investor category (Retail, QIB, NII), and availability. The IPO is oversubscribed, so the lottery system will allocate shares fairly, particularly for retail investors.
As of July 1, 2025, at the closing, the Adcounty Media India IPO was subscribed 251.70 times overall, with strong demand across categories:
Entity | Multiples |
QIB | 137.33 |
NII | 397.93 |
RETAIL | 229.37 |
TOTAL | 251.70 |
The IPO allotment process will be completed within next day of closing of IPO the final status for the Adcounty Media India IPO is expected to be finalised on Wednesday, July 2, 2025. Investors can check their allotment status on or around this date through the registrar’s website or BSE platforms
The registrar Skyline Financial Services, manages the allocation process. You may receive an email or SMS from BSE, or the registrar when the status is available.
You can check the IPO allotment status on three primary platforms, such as the BSE website, or the registrar’s website (Skyline Financial Services). You’ll need one of the following details:
If you don’t have these details, contact your broker or bank. Below are detailed steps for each platform, tailored for first-time users.
The Bombay Stock Exchange (BSE)offers a user-friendly platform to check allotment status. Here’s how:
Visit the BSE Website:
Select the IPO:
Enter Your Details:
View the Status:
Tip: The BSE site is mobile-friendly but may load slowly on older devices. Ensure a stable internet connection.
Skyline Financial Services has been appointed as the registrar for the IPO, which is the most direct source for checking the allotment status without any hassle. Here’s how to check:
Visit the Registrar’s Website:
Select the IPO:
Enter Your Details:
Check the Status:
Tip: Skyline financial services website is reliable, and the registrar may send you a direct link via SMS or email.
Apart from the registrar’s website (Skyline Financial Services) and the BSE, you can check allotment status via:
Broker’s App or Website:
Bank’s Net Banking:
Depository Websites (NSDL/CDSL):
If you’re a first-time IPO applicant, follow these steps to check allotment status:
Prepare Application Details: Have your IPO Application Number, PAN number, or DPID/Client ID ready.
Access the Platform: Visit the registrar’s website (Skyline Financial Services) or BSE’s IPO allotment page, or log in to your broker’s platform.
Select the IPO: Choose “Adcounty Media India IPO” from the dropdown menu.
Enter Details: Input your Application Number, PAN, or DPID/Client ID accurately.
Verify and Submit: Complete any CAPTCHA or verification step and submit to view your status.
Save or Note the Result: Take a screenshot or note whether shares were allotted or if a refund is due.
Contact Support if Needed: If you face issues, reach out to the registrar or your broker with your application details.
Website Not Loading:
IPO Not Listed in Dropdown:
Invalid PAN or Application Number:
No SMS/Email Received:
App Not Working:
If you don’t receive shares, the blocked amount from your ASBA application will be unblocked. Here’s what to expect:
Tip: Check your bank account statement to confirm the unblocking of funds.
Listing Date: The Adcounty Media India IPO is tentatively set to list on the BSE SME platform on July 4, 2025.
Share Crediting: Allotted shares will be credited to successful applicants’ Demat accounts by July 4, 2025.
Trading: Once listed, shares can be traded on the BSE SME platform. Investors can monitor the listing price and performance through BSE or their broker’s platform.
Grey Market Premium (GMP): As of July 1, 2025, the GMP was ₹44, indicating an estimated listing price of ₹129 per share (51.76% premium over the upper price band of ₹85). Note that GMP is speculative and not an official indicator.
When applications exceed the number of shares offered, the IPO is considered oversubscribed. For Adcounty Media, the IPO was subscribed more than 250 times on July 1, 2025, with the retail portion subscribed 229.37 times. This high demand triggers a lottery process for fair allocation.
Lottery Process: In an oversubscribed IPO, shares are allocated proportionally or through a random lottery, especially for retail investors. The registrar uses a computerised system to select applications randomly, ensuring transparency.
If allotted, retail investors are prioritised for at least one lot (1,600 shares), but due to high demand, not all applicants may receive shares.
ASBA (Application Supported by Blocked Amount): This is a mandatory process for applying to IPOs in India. Funds are blocked in your bank account during the application process and debited only if shares are allotted. If no shares are allotted, the funds are unblocked.
Non-ASBA Option: Investors can also apply through brokers by downloading and submitting physical IPO forms, but ASBA is more common and efficient.
Capital Gains: If you sell allotted shares:
Losses: Losses can be set off against other capital gains, subject to tax rules.
Dividend Income: If Adcounty Media declares dividends, they are taxable according to your income tax slab.
Advice: Consult a tax professional to understand your tax obligations.
Stay Informed: Stay updated to the company announcements such as its news, corporate actions update and financial performance post-listing to make informed holding or selling decisions.
Investors should check their allotment status on July 2, 2025, via the registrar’s website, BSE, or broker platforms, and prepare for the listing on July 4, 2025. Before investing, ensure you understand the ASBA process, oversubscription mechanics, and tax implications.
For more details kindly approach any SEBI registered financial advisor and review the Red Herring Prospectus (RHP) and Draft Red Herring Prospectus (DRHP) to make informed decisions, as IPO investments carries market risks.
Disclaimer: This article is for informational purposes only and not financial advice. IPO investments carry risks, you should read the company’s prospectus carefully and consult a certified financial advisor before making investment decisions
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