Adcounty Media IPO Allotment Status 2025: How to Check Online

By REPAKA PAVAN ADITYA

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Updated on: Jul 1st, 2025

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8 min read

Investing in the IPO, like Adcounty Media India IPO, gives you a thrill where a ₹50.69 crore fresh issue was a hit, subscribed 251.70 times from June 27 to July 1, 2025. Allotment was finalised on July 2, with shares listing on BSE SME on July 4. 

Check your allotment status online via BSE, or the Skyline Financial Services portal using your PAN or application number. Here’s a simple guide where you can get details about the IPO process, allotment, subscription, and listing date.

What is Adcounty Media IPO?

Adcounty Media India Limited is a BrandTech company specialising in end-to-end digital marketing and advertising solutions, including 

  1. Programmatic advertising.
  2. Search engine optimisation (SEO).
  3. Social media marketing.
  4. Performance-based campaigns like Pay Per Click (PPC) and Cost Per Install (CPI). 

The Adcounty Media India IPO is a book-building of Small and Medium Enterprise (SME) IPO as per SEBI guidelines and aimed at raising ₹50.69 crore by offering a fresh issue of 59.63 lakh equity shares with a face value of ₹10 each. The IPO price band is set at ₹80 to ₹85 per share, with a minimum lot size of 1,600 shares. Retail investors must invest a minimum of ₹1,28,000 (₹1,36,000 at the cutoff price). 

The IPO opened for subscription to the public from June 27, 2025, and closed on July 1, 2025, with shares proposed to be listed on the BSE SME platform on July 4, 2025. The funds will be used for capital expenditure, working capital, potential acquisitions, and general corporate purposes

What is an IPO Allotment?

An IPO allotment is the process by which shares offered in an IPO are allocated to investors who applied during the subscription period. After the IPO closes, the company and its registrar, Skyline Financial Services Private Limited, will review applications and distribute shares based on demand, investor category (Retail, QIB, NII), and availability. The IPO is oversubscribed, so the lottery system will allocate shares fairly, particularly for retail investors.

Adcounty Media IPO Subscription Status

As of July 1, 2025, at the closing, the Adcounty Media India IPO was subscribed 251.70 times overall, with strong demand across categories: 

Entity

Multiples

QIB

137.33

NII

397.93

RETAIL

229.37

TOTAL

251.70

When is Adcounty Media IPO Allotment Status Out?

The IPO allotment process will be completed within next day of closing of IPO the final status for the Adcounty Media India IPO is expected to be finalised on Wednesday, July 2, 2025. Investors can check their allotment status on or around this date through the registrar’s website or BSE platforms 

The registrar Skyline Financial Services, manages the allocation process. You may receive an email or SMS from BSE, or the registrar when the status is available.

How to Check Adcounty Media IPO Allotment Status?

You can check the IPO allotment status on three primary platforms, such as the BSE website, or the registrar’s website (Skyline Financial Services). You’ll need one of the following details:

  • PAN Number: Your 10-digit Permanent Account Number.
  • Application Number: The unique number from your IPO application, found in your broker’s email/SMS or application form.
  • Demat Account Number (DP/Client ID): The ID of your Demat account where shares will be credited.

If you don’t have these details, contact your broker or bank. Below are detailed steps for each platform, tailored for first-time users.

Checking Adcounty Media IPO Allotment Status on BSE

The Bombay Stock Exchange (BSE)offers a user-friendly platform to check allotment status. Here’s how:

Visit the BSE Website:

  • Open BSE India on your browser
  • On the homepage, locate the “Investors” section.
  • Click “Status of Issue Application” or “IPO Allotment Status.”

Select the IPO:

  • Choose “Equity” under “Issue Type.”
  • In the “Issue Name” dropdown, select “Adcounty Media.”

Enter Your Details:

  • Enter your Application Number or PAN.
  • Complete the captcha.
  • Double-check your details to avoid errors.

View the Status:

  • Click “Search” or “Submit.”
  • The page will show whether you received shares, how many, or if no shares were allotted.
  • Take a screenshot or note the details.

Tip: The BSE site is mobile-friendly but may load slowly on older devices. Ensure a stable internet connection.

Checking Allotment Status on the Skyline Financial Services (Registrar’s Website)

Skyline Financial Services has been appointed as the registrar for the IPO, which is the most direct source for checking the allotment status without any hassle. Here’s how to check:

Visit the Registrar’s Website:

Select the IPO:

  • Find a dropdown list of IPOs on the registrar’s website.
  • Choose “Adcounty Media Ltd.”
  • If it’s not listed, the allotment isn’t finalised. Check back on or after July 2, 2025.

Enter Your Details:

  • Select one option: PAN, Application Number, or DP/Client ID.
  • Enter the details and complete the captcha.

Check the Status:

  • Click “Submit” or “Check Status.”
  • The website will display whether you received shares, how many, or if no shares were allotted.
  • Save the result for your records.

Tip: Skyline financial services website is reliable, and the registrar may send you a direct link via SMS or email.

Alternative Platforms for Allotment Status

Apart from the registrar’s website (Skyline Financial Services) and the BSE, you can check allotment status via:

Broker’s App or Website:

  • Log in to your broker’s platform where you applied for the IPO.
  • Navigate to the IPO section or “Order History.”
  • Select “Adcounty Media” to view your application status.
  • Some brokers display allotment details directly or provide a link to the registrar’s site.

Bank’s Net Banking:

  • Log in to your bank’s net banking portal if you used ASBA.
  • Go to “E-Services” or “Demat Services,” then select “IPO History” or “Allotment Status.”
  • Choose “Adcounty Media IPO” and enter your PAN or Application Number.

Depository Websites (NSDL/CDSL):

  • Log in to NSDL or CDSL.
  • Check whether your Demat got credited with shares or not

Instructions for First-Time Users

If you’re a first-time IPO applicant, follow these steps to check allotment status:

Prepare Application Details: Have your IPO Application Number, PAN number, or DPID/Client ID ready.

Access the Platform: Visit the registrar’s website (Skyline Financial Services) or BSE’s IPO allotment page, or log in to your broker’s platform.

Select the IPO: Choose “Adcounty Media India IPO” from the dropdown menu.

Enter Details: Input your Application Number, PAN, or DPID/Client ID accurately.

Verify and Submit: Complete any CAPTCHA or verification step and submit to view your status.

Save or Note the Result: Take a screenshot or note whether shares were allotted or if a refund is due.

Contact Support if Needed: If you face issues, reach out to the registrar or your broker with your application details.

Troubleshooting Common Issues

Website Not Loading:

  • Cause: High traffic on BSE, or Skyline financial services websites.
  • Solution: Try again after a few minutes, use a different platform, or check during off-peak hours (e.g., early morning).

IPO Not Listed in Dropdown:

  • Cause: Allotment may not be finalised yet.
  • Solution: You can wait until July 02, 2025 night, or check later or check the IPO prospectus for more updates.

Invalid PAN or Application Number:

  • Cause: Typographical errors or incorrect details.
  • Solution: Verify your details from your broker’s email/SMS or application form. Ensure you’re using the correct PAN linked to your Demat account.

No SMS/Email Received:

  • Cause: Delayed notifications or incorrect contact details.
  • Solution: Check directly on BSE, or Skyline financial services. Update your contact details with your broker for future IPOs.

App Not Working:

  • Cause: Outdated app or compatibility issues or network error.
  • Solution: check the proper internet connection and update the app to the latest version or use the website instead.

Details on Refund Process

If you don’t receive shares, the blocked amount from your ASBA application will be unblocked. Here’s what to expect:

  • Timeline: Refunds are typically initiated on July 03, 2025, one day after allotment finalisation.
  • Process: The registrar (Skyline Financial Services) releases the blocked funds in your bank account. You’ll receive an SMS or email notification.
  • Delay in Refund: If funds aren’t unblocked by July 3, 2025, contact your bank or the registrar.
  • Use of Funds: Once unblocked, you can use the funds for other investments or future IPOs.

Tip: Check your bank account statement to confirm the unblocking of funds.

Information on Share Listing Process

Listing Date: The Adcounty Media India IPO is tentatively set to list on the BSE SME platform on July 4, 2025.

Share Crediting: Allotted shares will be credited to successful applicants’ Demat accounts by July 4, 2025. 

Trading: Once listed, shares can be traded on the BSE SME platform. Investors can monitor the listing price and performance through BSE or their broker’s platform.

Grey Market Premium (GMP): As of July 1, 2025, the GMP was ₹44, indicating an estimated listing price of ₹129 per share (51.76% premium over the upper price band of ₹85). Note that GMP is speculative and not an official indicator.

Contact Information for Support

Registrar Contact Details

  • Name: Skyline Financial Services Private Limited
  • Address: D153A, 1st Floor, Okhla Industrial Area, PhaseI, New Delhi  110020
  • Email: info@skylinerta.com

BookRunning Lead Manager: 

  • Name: Narnolia Financial Services Limited
  • Address: Marble Arch, 2nd Floor, Office 201, 236B, A J C Bose Road, Kolkata- 700020
  • Email: rdebnath@narnolia.com

Company Details

  • Name: Adcounty Media India Limited
  • Address: First Floor, D41, Patrakar Colony, Near Jawahar Nagar Moti Dungri Vistar Yojna, Raja Park, Jaipur, Rajasthan  302004
  • Email: cs@adcountymedia.com

Explanation of Oversubscription and Lottery Process.

When applications exceed the number of shares offered, the IPO is considered oversubscribed. For Adcounty Media, the IPO was subscribed more than 250 times on July 1, 2025, with the retail portion subscribed 229.37 times. This high demand triggers a lottery process for fair allocation.

Lottery Process: In an oversubscribed IPO, shares are allocated proportionally or through a random lottery, especially for retail investors. The registrar uses a computerised system to select applications randomly, ensuring transparency. 

If allotted, retail investors are prioritised for at least one lot (1,600 shares), but due to high demand, not all applicants may receive shares.

Clarification on ASBA Process

ASBA (Application Supported by Blocked Amount): This is a mandatory process for applying to IPOs in India. Funds are blocked in your bank account during the application process and debited only if shares are allotted. If no shares are allotted, the funds are unblocked.

Steps to Apply via ASBA:

  • Log in to your bank’s net banking portal or broker platform.
  • Select the Adcounty Media India IPO in the IPO section.
  • Enter the number of lots (minimum 1 lot = 1,600 shares) and bid price (preferably ₹85 to avoid oversubscription issues).
  • Provide your UPI ID (for UPI-based ASBA) or confirm the fund block (for bank-based ASBA).
  • Approve the UPI mandate or fund block request via your UPI app or bank. 

Non-ASBA Option: Investors can also apply through brokers by downloading and submitting physical IPO forms, but ASBA is more common and efficient.

Tax Implications

Capital Gains: If you sell allotted shares:

  • Short-Term Capital Gains (STCG): If sold within 12 months, gains are taxed at 20% (plus surcharge and cess applicable).
  • Long-Term Capital Gains (LTCG): If held for over 12 months, gains above ₹1.25 lakh are taxed at 12.5% (plus surcharge/cess applicable).

Losses: Losses can be set off against other capital gains, subject to tax rules.

Dividend Income: If Adcounty Media declares dividends, they are taxable according to your income tax slab. 

Advice: Consult a tax professional to understand your tax obligations.

Post-Allotment Actions for Allotted Investors

  • Verify Share Credit: Ensure shares are credited to your Demat account by July 4, 2025. Check with your broker or Depository Participant (DP).
  • Monitor Listing: Track the listing performance on July 4, 2025, via the BSE SME platform or your broker’s app. The estimated listing price based on GMP is ₹129 per share.
  • Trading Decision: Before you take any decision you must consider market conditions and your investment goals when deciding whether to hold for long-term growth or sell on listing day for potential gains.
  • Update Records: Keep records of your IPO investment details for tax purposes, including allotment details and sale transactions to identify weather it will fall under LTCG or STCG.

Stay Informed: Stay updated to the company announcements such as its news, corporate actions update and financial performance post-listing to make informed holding or selling decisions.

Conclusion

Investors should check their allotment status on July 2, 2025, via the registrar’s website, BSE, or broker platforms, and prepare for the listing on July 4, 2025. Before investing, ensure you understand the ASBA process, oversubscription mechanics, and tax implications. 

For more details kindly approach any SEBI registered financial advisor and review the Red Herring Prospectus (RHP) and Draft Red Herring Prospectus (DRHP) to make informed decisions, as IPO investments carries market risks.

Disclaimer: This article is for informational purposes only and not financial advice. IPO investments carry risks, you should read the company’s prospectus carefully and consult a certified financial advisor before making investment decisions

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REPAKA PAVAN ADITYA

Stocks and Mutual Funds Research Analyst
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I manifest my zeal in financial quantitative & quantitative research and have been instrumental in creating a robust process for the evaluation and monitoring of mutual funds. I’m responsible for Equity and Mutual Funds Research while creating instrumental mathematical models for portfolio construction after evaluating funds, and I play an integral role in analyzing changes in mutual funds, micro, and macro-economic indicators, and equity market events and trends. My views on asset classes which are integral in creating an investment strategy for any profile. Read more

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