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What is the right investment decision when the market is falling?

By REPAKA PAVAN ADITYA

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Updated on: May 9th, 2025

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2 min read

When the stock market starts dropping, it can feel scary. You might worry about losing your hard-earned money and think about pulling it all out to keep it safe. But taking your money out in a panic is not always the best idea. Instead, there are smarter ways to handle your investments during tough times. This article explains, in simple words, what experts do when the market falls, so even someone who doesn’t know much about money can understand and feel more confident.

Why Does the Market Fall?

The stock market is like a big store where people buy and sell pieces of companies, called stocks. Sometimes, many people want to sell their stocks at once, which makes the prices go down. This can happen because of bad news, like a weak economy, or because people are nervous. When the market falls, it doesn’t mean your money is gone forever, but it can feel like your investments are worth less for a while.

Instead of getting scared and making quick decisions, it’s better to stay calm and think carefully. Here are four simple strategies that experts use when the market is falling. These ideas can help protect your money and even make it grow when things get better.

Pause New Investments and Hold Your Cash

When the market is falling, experts don’t rush to put more money into stocks. Instead, they wait. If you usually invest a certain amount every month, you can pause those payments for a while and keep the cash safe. This doesn’t mean you’re giving up on investing it just means you’re waiting for a better time to buy.

Why do this? When the market is low, prices are unstable, and it’s hard to know which stocks are good to buy. By holding onto your cash, you can wait until the market starts to recover. Then, you can use that money to buy stocks at better prices, which can lead to bigger profits later.

For example, if you were planning to buy a new phone but saw that prices might drop during a sale, you’d wait for the sale, right? It’s the same idea here. Waiting for the right moment can save you money and help you earn more when the market rises again.

Sell Only the Risky Stuff

When the market is falling, you don’t need to sell everything. Selling all your investments can be a mistake because you might miss out on big gains when the market bounces back. Instead, experts look at their investments and pick out the risky ones to sell.

Risky investments are stocks in companies that might not be very stable. For example, a new company with no history of success or a company whose stock price jumps up and down a lot is risky. Selling these can lower your chances of losing more money.

At the same time, experts keep their money in safer investments, like stocks in big, well-known companies that have been around for a long time. These companies are more likely to survive a market drop and grow again when things improve.

Think of it like cleaning your kitchen. If you have some spoiled food, you throw it out, but you keep the good ingredients to cook a nice meal later. Selling risky stocks is like throwing out the bad stuff while keeping the good ones.

Move Money to Safer Options

When the stock market is shaky, experts sometimes move their money to safer places, like bonds. Bonds are like loans you give to companies or the government, and they promise to pay you back with a little extra money (called interest). Unlike stocks, bonds usually don’t lose value when the stock market falls. In fact, their prices often go up when stocks go down.

By putting some money into bonds, you can protect it from the ups and downs of the stock market. If the market gets really bad, both stocks and bonds might lose value, but bonds are still safer because they pay you interest, which can help balance out losses.

It’s like keeping some of your money in a piggy bank instead of spending it all at a risky game. Bonds are a steady, safer choice during tough times.

Keep Buying Little by Little

One of the smartest things experts do is keep investing a small, fixed amount of money every month, no matter if the market is up or down. This is called “dollar cost averaging,” but don’t worry about the fancy name it’s a simple idea.

Here’s how it works: Let’s say you invest ₹1000 every month. When the market is high, your ₹1000 might buy only a few shares of a stock. But when the market is low, that same ₹1000 can buy more shares because prices are cheaper. Over time, this lowers the average price you pay for each share.

When the market rises again, those extra shares you bought at low prices can make you a lot of money. It’s like buying more fruits when they’re on sale at the grocery store you get more for the same amount of money, and it feels great when you have plenty to enjoy later.

This strategy takes patience, but it’s one of the best ways to build wealth over time, even when the market is falling.

Why Staying Calm Is Important

The stock market always goes up and down. It’s normal for it to fall sometimes, but history shows that it usually recovers and grows again. If you pull all your money out when the market is falling, you might miss out on the big gains that come when it bounces back.

Experts know this, so they don’t panic. They use these strategies to protect their money and prepare for better days. You can do the same by thinking carefully and maybe talking to someone who knows about investing, like a financial advisor. They can help you figure out what’s best for you.

Tips to Feel Confident

Spread Your Money Around: Don’t put all your money in one stock or one type of investment. By spreading it across different stocks, bonds, or other options, you lower your risk. It’s like not putting all your eggs in one basket if one breaks, you still have others.

Know Your Comfort Level: Some people are okay with big risks, while others prefer to play it safe. Think about how much risk you can handle. If market drops make you very nervous, choose safer investments like bonds or stable companies.

Be Patient: The market can take time to recover, but it usually does. If you follow these strategies and stay calm, your money has a better chance of growing over time.

Conclusion

When the stock market falls, it’s easy to feel worried and want to act fast. But quick decisions can lead to mistakes. Instead, follow what experts do: pause new investments, sell only the risky stuff, move some money to safer options like bonds, and keep buying little by little. These steps can protect your money and help it grow when the market gets better.

Think of investing like planting a tree. Even if a storm comes, a strong tree with deep roots will survive and grow taller when the sun shines again. Your money can do the same if you stay smart and patient.

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About the Author

I manifest my zeal in financial quantitative & quantitative research and have been instrumental in creating a robust process for the evaluation and monitoring of mutual funds. I’m responsible for Equity and Mutual Funds Research while creating instrumental mathematical models for portfolio construction after evaluating funds, and I play an integral role in analyzing changes in mutual funds, micro, and macro-economic indicators, and equity market events and trends. My views on asset classes which are integral in creating an investment strategy for any profile. Read more

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